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I was at breakfast with a friend the other day and we were talking about networking and building our respective businesses. “I don’t think I’m threatening enough.” He said. Excuse me. I wasn’t sure I heard him right so I asked him again. He reiterated that a very successful sales coach told him he’d build [...]
They say what you don’t know won’t hurt you, but nothing could be further from the truth when you run a small business. If you operate based on “gut instinct,” or you make assumptions on how your business is performing without knowing the facts, you can run into problems quickly. Fortunately, there is a simple [...]
According to author, Jeffrey Gitomer…”Customer Satisfaction is Worthless, Customer Loyalty is Priceless” – Apparently companies like Costco understand the difference…They have been recognized as the leader in customer loyalty among warehouse retailers, rocketing from start-up to Fortune 50 status in less than 20 years, while spending next to nothing on advertising and marketing because of [...]