What differentiates you from your competition?
If you’re like most business leaders, you’re probably thinking something like, “our people” or “the quality of our service” or “we give greater value”.
Isn’t your competition saying the same thing? Do you think they’re saying “our prices are high, but don’t worry, we give horrible service too!”.
So what’s REALLY your differentiator? What critical problem does your core customer have that you solve better than anyone else. This differentiator is called your BRAND PROMISE and it’s the subject of my video below.